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bread in the box


Branding and Corporate Identity

Pão na Caixa is a company whose purpose is to unite people by creating connections through a pleasant gastronomic experience, and to represent this we created the brand headline "Love in the form of bread".

To create a connection with the beginning of Pão na Caixa, we transformed the letter “O” from the word “Pão” into an icon that symbolizes the first product produced by the company, which is the guava flavored bread. We also put the name inside a square box to represent the idea of the business, which is to sell bread delivered inside a box.


The typography chosen for the name aims to convey the idea of something friendly, affectionate and careful.

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